Public relations is more than just media outreach and ego placements. Our job is to support your chief initiative — whether it’s bringing in more revenue, reaching a new customer base, growing your email list, driving people to your website or igniting a movement.
Today’s media is interconnected. Journalists get ideas from bloggers, news is broken on Twitter and your fans just might be super users on Instagram. As a result, strategic campaigns are holistic and are fully integrated with your brand positioning and ongoing marketing efforts.
Sending out a press release to hundreds of reporters has a name.... it’s called spam. Velocity is a high-touch agency. We don’t just send out a press release and call it a day — we work hard to uncover what a particular reporter or blogger wants and deliver exclusive content that hits all the right notes.